Name: Competing for Attention: Loyalty, Tech & the Modern Consumer
Start: 2025-06-16T12:00:00-04:00
End: 2025-06-16T13:30:00-04:00
Location: Axios at Fervor

Register

📍Axios at Fervor

Monday, June 16, 2025

12:00pm - 1:30pm CEST

The conversation around brand reputation is evolving. It's no longer just about legacy—it’s about how companies show up authentically, earn trust, and lead with intention in complex cultural moments.

Join Axios and Burson in Cannes, France, for an intimate roundtable lunch with brand leaders, and marketing and communications executives exploring how brands are balancing cultural relevance with reputational resilience to drive connection and maintain the bottom line.

In a world of endless scrolls and fleeting attention spans, brands are in a constant competition to earn loyalty and increase brand growth. Breakthrough brands are forging deeper connections by blending powerful data, AI, and emerging tech with real-world moments, from sports and live entertainment to immersive digital experiences.

Join Axios at Cannes Lions, for timely conversations with marketing leaders, tech innovators, and brand strategists on how to capture attention, build trust, and engage the modern consumer in real time.

Axios media correspondent Sara Fischer and media reporter Kerry Flynn will host one-on-one conversations with:

Linda Yaccarino

CEO, X Corp.

Ilona Maher*

Team USA Rugby Sevens Bronze Medalist
Two-time Olympian

Kate Scott-Dawkins

Global President, Business Intelligence of WPP Media

View From the Top segment

Mark Douglas

Founder & CEO, MNTN

Rita Ferro

President of Global Advertising, Disney

*Denotes panel segment.

Agenda:

10:30am CEST | Doors open
11:00-12:00pm CEST | Seated roundtable discussion
12:00-1:00pm CEST | Networking

As younger consumers crave simpler times, trends from the ’90s and early 2000s are returning to the limelight—driving a wave of nostalgia-fueled spending. From legacy brands experiencing a revival to the resurgence of retro tech, food, fashion and entertainment, companies are tapping into throwback culture to attract younger audiences and boost relevance in a digital world.

Join Axios in Cannes, France, for an Expert Voices lunch roundtable discussion exploring how brands are harnessing nostalgia to connect with Gen Alpha, Gen Z and Millennial consumers, reimagine products, and fuel the next trend cycle.

11:00 a.m. - 11:30 a.m. CEST | Networking
11:30 a.m. - 12:30 p.m. CEST | Seated Lunch Discussion

The moderator of this roundtable discussion is:

Eleanor Hawkins

Communications Strategist and Writer, Axios

Axios at Fervor

5 Rue des Frères Casanova, 06400

Cannes, France

Please see our Axios event rules here.

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